A Pixel-Perfect Rebuild for a Global CX Authority

A Website That Matches Her Authority

Dr. Zanna van der Aa is a globally recognised Customer Experience expert, author and keynote speaker whose Driver Mapping methodology turns soft CX insight into hard business results. Her old website told a different story: slow, visually inconsistent and weighed down by plugins. We rebuilt it from an approved Figma design into a pixel-perfect Elementor experience that is fast, clean and consistent on every device. The finished site keeps itself fresh with zero manual upkeep and scores a perfect 100 for Performance on Google Lighthouse.
  • Platform
    WordPress
  • Toolkits
    Elementor, ACF, Custom Development
  • Workflows
    Redesign
  • Location
    Netherlands
  • Industries
    Author, Coach
  • Year
    2025

Results at a Glance

From Plugin Heavy to a Perfect 100

Every number below comes from Google Lighthouse, the audit Google uses to score real world performance. The results were recorded on the finished build with all graphics, video and motion in place. Nothing was stripped out to make the site fast.

100

Lighthouse Performance, nothing stripped out

95

Accessibility, readable for every visitor

92

Best Practices, a clean and stable build

92

SEO, structured to be found in search

The Challenge

Roadblocks Holding Back a Premium Brand

The old site carried years of plugin sprawl and design drift. Three core problems had to be solved before a single new pixel was placed.

Slow pages, weak Core Web Vitals

Long load times and failing Core Web Vitals were costing the site both visitors and rankings, every single day.

SEO errors capping search visibility

Structural and on-page SEO errors put a ceiling on how well the site could rank, however strong the content was.

Design below the brand's level

Low fidelity graphics and uneven layouts across devices undersold a brand trusted by global enterprises.

Fast, fluid, unforgettable

What We Delivered

Rebuilt for Speed and Fidelity

Pixel-perfect Figma to Elementor build

We rebuilt more than ten pages from Figma into Elementor layouts that stay true to the design at every width.

A perfect 100 without compromise

The finished site scores 100 for Performance on Google Lighthouse while keeping every rich graphic in place.

Lean, native implementations

We cut plugin dependency and replaced bloat with lean, native code that keeps the site stable and quick.

Modern, scalable front end

Every image ships as next-gen WebP, and fluid CSS clamp() styling scales cleanly from phone to desktop.

Always fresh video, zero upkeep

A YouTube API integration pulls in the latest video automatically, so nothing ever needs manual updating.

A custom podcast experience

We designed a custom podcast section with motion and scroll animation that adds polish, not page weight.

Authority-building brand sections

Methodology explainers, custom iconography, an enterprise client showcase and book promotion drive enquiries.

Leadership and Delivery

Owning the Execution End to End

We led execution across design, engineering, QA and business analysis. Stakeholder communication, milestone planning and delivery coordination stayed in one place, and platform stability was protected through every phase of the project.

The Outcome

A Faster, Sharper Brand Platform

A platform that fits the brand

Easier to find, easier to use

Consistent on every device

Fresh content on autopilot

Built for long term growth

Authority shown on every page

Conclusion

Premium Design, Engineered for Speed

Rebuilding from Figma into a lean, pixel-perfect Elementor foundation gave Dr. Zanna van der Aa a website worthy of her global reputation. It loads fast, ranks well and reads beautifully on every device, with no manual effort to keep it current. A perfect 100 for Performance, next to strong Accessibility, Best Practices and SEO scores, shows that premium design and speed can support each other.

About the Client

Dr. Zanna van der Aa

Dr. Zanna van der Aa is a leading Customer Experience transformation expert, author and international speaker. Through her Driver Mapping approach and her book The Three Layers of Successful CX Transformation, she helps organisations put customers at the heart of the business and turn qualitative CX insight into measurable results. Her work is trusted by companies including EgonZehnder, Randstad, Zain and Allianz.

It was a super smooth cooperation. They built the Figma design I had arranged for in Elementor and were also really good in thinking along for best solutions for things like animations. Always very quick response via WA yet also taking time to look into things and come back with the best solution to keep high quality and performance.

Dr. Zanna van der Aa

Transformation leader

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