A Fresh Brand for a Melbourne Dairy Venture

Services

Brand & Identity, Design & Development, SEO & Performance

Born Fresh, Built to Grow

Try Me Foods is a new premium dairy venture from Melbourne, bringing paneer, mango lassi and natural yogurt to Australian shelves. We built the brand and the site together on WordPress with Bricks, ACF and WooCommerce, so the identity, the products and the pitch to distributors all speak in one fresh voice. Every product gets a clean stage, the distributor story has its own clear path, and on page SEO helps stores and shoppers find the range.

Platform
WordPress
Toolkits
Bricks, ACF, WooCommerce
Workflows
New Design
Location
Australia
Industries
Food & Beverage
Year
2023

Results at a Glance

A Venture, Ready for Shelves

A brand this young is measured by how complete it feels at launch. The numbers below describe what shipped on day one: the products, the pitch and the fresh milk behind it all.

Hero products, each with a clean stage

Percent fresh milk in the natural yogurt

Brand built whole, from logo to website

2023

Designed, branded and launched as one

What Needed Solving

A Brand Starting From Zero

Try Me Foods launched as a proudly new venture. It needed a name people trust, a look that feels fresh and a home online for both.

No history to lean on

A brand new venture has no reviews, no shelf presence and no history, so the identity and the website had to build trust on their own.

Three products, one shelf

Paneer, mango lassi and natural yogurt each needed their own clear stage, with pack sizes and ingredients simple to read at a glance.

Partners, not just buyers

The venture grows through distributors as much as shoppers, so the site had to pitch a partnership as clearly as it presents a product.

Fresh from the first look

What We Delivered

One Fresh Voice Throughout

A brand built from scratch

Logo, colours and a fresh visual voice came first, so the website grew out of the identity rather than the other way around.

Built on Bricks with ACF

The site runs on WordPress with Bricks, with ACF keeping every product field, from pack size to ingredients, structured and easy to edit.

Products on WooCommerce

The range lives in WooCommerce, so products, prices and details are managed from one place and stay ready for orders as the venture grows.

A pitch page for distributors

The distributorship story has its own path, answering Ready to Grow with Us with a clear case and a simple enquiry form.

Freshness carried through design

Bright, clean layouts and appetising photography keep the promise of freshness true on every single page.

Plain answers for shoppers

What is in each product, where it is made and how it should be enjoyed are answered in plain words a shopper can trust.

SEO for stores and shoppers

On page SEO foundations help grocers, restaurants and families across Australia find the range in search.

Brand and Identity

One Fresh Face Everywhere

The website was only half the job. We shaped the Try Me Foods identity, its logo, colours and voice, before a single page was designed, then carried it through every product stage and the distributor pitch. Whether a shopper meets the brand in a store or on the homepage, it looks and sounds like the same fresh promise.

The Outcome

Fresh on Shelf and on Screen

One identity, shelf to screen

Products staged like a shelf

Freshness you can see on page

A site that grows with demand

Enquiries sent in a single step

A range ready to take orders

Conclusion

A Young Brand That Feels Grown

Try Me Foods launched with an identity, a website and a pitch that feel like they have been on shelves for years. Paneer, mango lassi and natural yogurt each stand on a clean stage, distributors get a clear case for partnering, and the WooCommerce backbone keeps the range ready to grow. Fresh products, and a fresh start presented properly.

About the Client

Try Me Foods

Try Me Foods is a premium dairy venture based in Campbellfield, Melbourne, making paneer from pure cow milk, mango lassi with real mango and a natural yogurt rich in probiotics. A proudly new name in Australian dairy, the company supplies shoppers and recruits distributors under one promise: where freshness meets flavor.